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achieve anything

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The Live To Be Different Foundation, led by NASCAR driver Bubba Wallace, was formed in 2017 to lift up individuals seeking a means to fulfill their potential, no matter their age, skin color, disabilities or ambitions. Through a message of compassion, love and understanding, Bubba believes all barriers can be removed so that all dreams can be realized. 


Live To Be Different's mission is to encourage the next generation to be better and more inclusive than every generation before it, so that they can achieve anything they put their mind to, just as Bubba has done in his journey as an African-American race car driver.


In doing so, Live To Be Different strives to empower and support disadvantaged individuals with educational, medical, social or other types of assistance needed to help make their dreams reality.

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bubba wallace scholarship

Upon founding Live To Be Different, Bubba has been awarding scholarships to well-deserving students from his alma mater at Northwest Cabarrus High School in Concord, N.C. Each year a female and male student earn a $5,000 scholarship from Live To Be Different to apply towards their college or vocational education, enabling them to achieve their education goals and get one step closer to their dream.

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Educate | Advocate | Explore | Advance | Support

BUBBA's story


Darrell "Bubba" Wallace has made a career in the most unlikely of places - the sport of NASCAR. Widely recognized for its white Southern roots, NASCAR has evolved in modern times thanks to the dreams and achievement of an African-American racer named Bubba. After rising the ranks in grassrooots racing, Bubba was selected into NASCAR's Drive for Diversity program as a teenager. His ambition and skill on the racetrack drove him up through the ranks of NASCAR. Along the way he became the first African-American driver to win a NASCAR national series race in 50 years. And in 2018 he became the first full-time driver in the premier NASCAR Cup Series circuit since Wendell Scott in 1971. Now firmly established as a premier, young talent, Bubba took a giant step in 2020 to lead NASCAR's push toward racial inclusion, resulting in the ban of the Confederate flag at NASCAR races. His hope is that all barriers are removed so that anything is achieveable by anyone. He's living proof.

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